NP/PA ENGAGE

563,000 NP/PA Prescribers

NPs/PAs make up two out of every five providers in 2024 who write 41% of U.S. prescriptions. 46,000+ new NPs/PAs enter the workforce each year with projected levels of 10 NPs/PAs for every 11 physicians by 2033 - a nearly 1:1 ratio.

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Segmentation Improves Results

Messaging created specifically for NPs/PAs is more effective at increasing prescriptions and device sales.

“Avoid making these prescribers feel overlooked, slighted, or misunderstood by lumping them in with physicians.”
-PM360 Magazine

Key Differences

Like MDs, NPs/PAs make independent treatment decisions and are found in every single specialty and primary care, however, NPs/PAs are a distinct prescriber segment with their own patient-centric approach, conferences and websites.

A Third of Prescribers Feel Ignored by Industry

A Pharmaceutical and Medical Device Marketers’ Guide – How to Get NPs & PAs to Prescribe Your Product.

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“It is very common for PAs and NPs to be forgotten or left out, and that makes us less likely to hear your messaging - the pharma’s messaging.”
– Amanda Shelley, PA-C and Co-founder - PAs in Virtual Medicine and Telemedicine

NPs/PAs Prescribe Certain Drugs More Often than MDs.

Learn how NPs/PAs compare to MDs in adoption of new drugs, prescribing frequency, specialty areas, and growth.

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Device Purchases: the Role of NPs/PAs and Nurses

An informative whitepaper for medical device marketers.

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NPs/PAs Need to Hear from NP/PA KOLs

A roundtable discussion revealed the the winning strategy to engage NPs/PAs:

“We want to hear from our own experts... when a NP speaks to me... their emphasis ends up being a lot on patient education... that’s what I want.” (Angela Goldman, Past AANP President)

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